Unicorn, the electric scooter startup from the co-creator of gadget tracker Tile, is shutting down operations after blowing all its cash on Facebook and Google ads but only receiving 350 orders for its glossy white e-scooters, it claims. In an email to customers, the company says it lacks the resources to deliver any of its $699 two-wheelers, and won’t be issuing refunds “as we are completely out of funding.”
In a remorseful email, Unicorn CEO Nick Evans said the company had “totally failed as a business” and has also “spread the cost of this failure to you, the early customers that believed in us.”
The Mac Pro is back. Apple is finally delivering on a promise it made back in April 2017. Here’s John Gruber, writing at the time:
Apple is currently hard at work on a “completely rethought” Mac Pro, with a modular design that can accommodate high-end CPUs and big honking hot-running GPUs, and which should make it easier for Apple to update with new components on a regular basis. They’re also working on Apple-branded pro displays to go with them.
At the time, Apple said the new machine would “not ship this year,” and later said it was “a 2019 product.” At WWDC this year, Apple finally showed off the machine.
Today, several reviewers have been able to share their thoughts on the new Mac Pro:
In addition to reviews dropping, Apple has finally shown its hand when it comes to pricing. As we knew at WWDC, the Mac Pro starts at $5,999 with the following specs:
3.5GHz 8‑core Intel Xeon W processor, Turbo Boost up to 4.0GHz
32GB (4x8GB) of DDR4 ECC memory
Radeon Pro 580X with 8GB of GDDR5 memory
256GB SSD storage
Stainless steel frame with feet
Magic Mouse 2
Magic Keyboard with Numeric Keypad
For comparison, my $4,999 iMac Pro stacks up this way:
3.2GHz 8-core Intel Xeon W CPU with 4.2 GHz Turbo Boost
Radeon Pro Vega 56 GPU with 8GB HBM2 memory
32GB 2666MHz ECC RAM
1 TB SSD with T2 encryption
… and it comes with a 5K display, complete with wide color support.1
So yeah, there’s no way around it. The Mac Pro is an expensive computer. And because we have to, a fully-loaded Mac Pro will run you over $53,000.If I wanted wheels on it, it’d be an extra $400. It seems that you have to choose if you want wheels or feet at time of purchase.
AppleCare is a cheap $299, and the rack-mountable Mac Pro starts at $6,499 and is not available yet.
The Mac Pro isn’t the most expensive Mac on sale without reason. Its power, flexibility and upgradability are unmatched, even by the old Mac Pro towers. It’s a return to form for a machine that many people will use to do the best creative work of their lives. It’s a finely-crafted tool, designed for users who need the most out of a box running macOS.
I was impressed when I saw it at WWDC, and I can’t wait to get my hands on one at some point in the future. The Mac Pro is not for everyone, but for those who need it, today’s a great day. Long live the cheese grater.
The Pro Display XDR, with stand, costs $5,999 a full $1,000 more than the iMac Pro on my desk. To be fair, I think most Mac Pro customers will end up with the $1,299 LG UltraFine 5K Display. Very few need the Pro Display XDR, and I think Apple knows they’ve created a very niche product. ↩
"The Mac Pro isn’t the most expensive Mac on sale without reason. Its power, flexibility and upgradability are unmatched, even by the old Mac Pro towers." This is laughable. The Mac Pro IS the most expensive mac on sale for absolutely no reason. Apple is such a garbage company now, who would want any mac running their shitbag Catalina OS?? Masochists I guess...
6k and 256GB storage? Apple really lost their way.
Avast, the multibillion-dollar Czech security company, doesn’t just make money from protecting its 400 million users’ information. It also profits in part because of sales of users’ Web browsing habits and has been doing so since at least 2013.
That’s led to some labelling its tools “spyware,” the very thing Avast is supposed to be protecting users from. Both Mozilla and Opera were concerned enough to remove some Avast tools from their add-on stores earlier this month.
But recently appointed chief executive Ondrej Vlcek tells Forbes there’s no privacy scandal here. All that user information that it sells cannot be traced back to individual users, he asserts.
Here’s how it works, according to Vlcek: Avast users have their Web activity harvested by the company’s browser extensions. But before it lands on Avast servers, the data is stripped of anything that might expose an individual’s identity, such as a name in the URL, as when a Facebook user is logged in. All that data is analysed by Jumpshot, a company that’s 65%-owned by Avast, before being sold on as “insights” to customers. Those customers might be investors or brand managers.
On the marketing webpage for their anti-tracking product, Avast says that VPNs don’t secure your privacy enough because “advertisers can still track you and identify you based on your device and browser settings”. They also say that you’re not anonymous to trackers because your “online habits, along with your device and browser settings make up your unique digital fingerprint, allowing advertisers to identify you from a crowd of visitors”.
Apple today received its first-ever Golden Globe nominations from the Hollywood Foreign Press Association (HFPA), including Best Television Series, Drama, for Apple’s global hit “The Morning Show” and dual nominations for Best Performance by an Actress in a Television Series, Drama, for “The Morning Show” stars and executive producers Jennifer Aniston and Reese Witherspoon. The awards will be presented at the 77th Annual Golden Globe Awards on January 5, 2020.
With today’s nominations for “The Morning Show,” Apple TV+ became the first streaming platform to receive recognition from the HFPA in its launch year, with the service launching only one month ago. These are also the first drama TV actress nominations for both Aniston and Witherspoon. Aniston is now only the fourth person in history to receive Golden Globe nominations for both TV Comedy and Drama, Lead Actress.
My wife and I are three episodes into The Morning Show, and we’re enjoying it more than I thought I would. Anniston and Witherspoon are a fun duo, and I’m a sucker for any TV show about a TV show that happens inside the TV show.
The only other show I’ve seen on Apple TV+ is For All Mankind, which I am loving. Given that I have a tiny Apollo CSM tattooed on my arm, it shouldn’t be a surprise, I suppose. That said, the acting and writing are simply fantastic. The most recent two episodes have been especially breathtaking at moments.
TL;DR: Apple spends more attention on meaningless, shit shows than it does on their computing platforms. Sad state of affairs really but they removed "computers" from their descriptor a decade ago and its showing. I wont buy another Apple product at this point unless some serious changes and a mea culpa take place.